Online fantasy sports is FanDuel's heritage product that offers numerous contests and promotions to sports fans throughout the sporting calendar year. Each project begins with an exploration to develop creative that will allow it to feel unique to past and existing artwork, but ladder up to the established FanDuel brand. From there it’s boiled down to its basic elements to standardize a design system that will be used in product, brand partnerships, and across all digital and print advertising.

The sports calendar is always on, requiring constant content for new and existing FanDuel customers. Some campaigns can be small enough to cover a single matchup while others can live and adapt through an entire sporting season. No matter the size, all creative is designed to excite and effortlessly communicate to users the contests and offers available to them.

The creative and strategic teams at FanDuel